Increase Traffic | Increase Leads | Increase Sales

How Search Mareting Works

Pay-Per-Click (PPC) Advertising: Immediate, Targeted Traffic

PPC ads are small text ads that appear at the very top alongside the main results of search engines such as Google, Yahoo and MSN. Search Engines only charge advertisers when their ads are clicked, and potential customers are directed to specific web pages. PPC ads operate on a system where bid prices along with several other factors, determine the cost and order of ads. Advertisers bid on keyword phrases (specific string of words) like “Houston lawyer” or “Seattle Plumbing Contractor”

Expert Keyword Research

Red Rover Marketing will conduct keyword research to find keywords people use when looking for your products or services. We will then set up ads, each individually tailored to match specific key phrases, and direct them to the most relevant page of your website.

Compelling Ad Copy

Compelling ads will be written that encourage clicks and communicate your company’s unique value. Each ad will be custom-made to match the words that people are searching for, rather than generic - cookie cutter ads.

Hands-on Bid Management

Your ads will be written and targeted so that they’re optimized for Google’s Quality Score®. Having optimized ads means you’ll pay less per click than your competitors, and your ads will rank above the competition.

Dedicated Account Reps

Your ads will be monitored to ensure your bids are high enough to bring in traffic, but not so high that you’re wasting money. We will also constantly adjust bids per your requests, to bring you traffic where and when you need it.

Conversion Tracking & Reporting

For those with online lead forms or shopping carts, a tracking code will be inserted into your website. With it, you’ll be able to tell which ads visitors have clicked on, which keywords they typed in, their location, and a host of other information, enabling you to see which ads and keywords are producing results. Tracking can be set up to determine a lead, define a sale and even determine profit on a sale.

How Red Rover Helps You Achive Your Goals

Complete Flexibility

You can set up your Red Rover Marketing PPC Management Account with monthly recurring charges or on a one-time basis. Red Rover PPC Management also allows you to choose your search engines. You can choose to either have Google by itself or have a combination of both Google and Yahoo and MSN

Complete Confidence

You can sign up with complete confidence knowing that you can adjust your total monthly spending, search engine choices, and even your ad copy at any time.

Immediate Results

Your Red Rover PPC campaign will be launched within seven working days. While SEO is a long term process, your PPC ads will be up and running in less than a week.

Target Your Market

Whether international, national or local, Red Rover targets your PPC campaign to exactly the geographic area you serve. In other words, if you are an auto repair shop in Seattle, there's no wasted international or even national advertising. In fact we can target your campaign so that only people searching the internet in as little as a 10 mile radius will see your ads.

Relatively Low Cost

When compared to traditional advertising, for example, print ads/ TV commercials, Pay Per Click puts you on equal footing with large corporations at relatively low costs. When your prospects click on a pay per click ad, they have no way of knowing whether you're a Fortune 500 company or a brand new local business. And Pay Per Click only costs you money when someone is actually searching for your products or services and clicks one of your ads.

Triple Qualified Prospects + Call Tracking

With Red Rover PPC we laser target your prospects. The only people that come to your site from our campaigns, LIVE in the area that you serve, are ACTIVELY searching for your product or service and saw enough value in your ad to click on it and come to your site to get more information. Additionally Red Rover can even track how many phone call come to you via your campaign. Each month you will get a list of phone numbers that called you as a direct result of your online campaign. How valuable is that!