Google changes the entry requirements for businesses that want to be found on mobile devices.

With over 80% of smartphone users saying that they use a search engine on the device at least one or more times a day there is no doubt that having your website mobile friendly is one of the major upgrades that EVERY business should make this year. Google recently announced that they would prioritize organic search results favoring the sites that have a mobile ready website for those searches being conducted on a mobile device like a smartphone or tablet to enhance the end users experience.

Google has always been true to its core belief that the search results are all about what is best for the user NOT what is best for the website owner. In 2014 searches on mobile devices exceeded desktops for the first time, this has prompted Google to de-prioritize websites that do not offer a solid mobile experience for the end user.

Here are a few tips to consider when designing your mobile site to help you not only get found but generate more leads.

1) Responsive Website Design

There are two types of mobile friendly websites, Responsive and Adaptive.

The difference between them is a responsive website has all of your content in one place and changes the look, feel, menus, etc. based on the screen resolution of a device. Because of this you can have the SAME CONTENT appear differently based on whether the user is on a desktop, tablet or smartphone.

An adaptive website is a “stand-alone” site that only appears when the users screen is that of a tablet or smartphone. The issue with an adaptive site is that content is stored in two separate places, so when you update your website you must update the content twice. This usually requires a web developer. At best an adaptive site is a band-aid and should not be considered as a long term substitute for a fully responsive website.

2) Clear Call to Action

When you drive traffic to your site tell your visitors what you what them to do. Help them navigate to the information that will help them get to what they are looking for. Also, make sure that your phone number is at the top of every page so that they don’t have to go looking for it.

3) Click to Call

This is a very simple piece of code that will allow the user of a smartphone to simply click on the number to dial. (Most smartphones will do this automatically but it is still good to let the search engines know the intent of the phone number by adding it to your coding.)

4) Mobile Forms

Make your contact forms as simple as possible. Ask for only the absolute minimum that you need to contact them back. After all no one is going to spend all day trying to text into a large complex form on their smartphone.

5) Maps & Directions

If you have a brick and mortar business that requires your customers to come into your store it is very important that you have a Google map with a link to dynamic driving directions. If you are a service based business that goes to your clients, make sure that you list the area(s) that you service.